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Wella Shockwaves Ultra Strong Power Hold Gel, 200ml

£9.9£99Clearance
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Luo, Y., Hong, Y., Shen, L., Wu, F., and Lin, X. (2021). Multifunctional role of polyvinylpyrrolidone in pharmaceutical formulations. AAPS PharmSciTech , {online} 22, 1-16. Available at: https://link.springer.com/article/10.1208/s12249-020-01909-4. Begin with dry or damp hair: This versatile gel can be applied to either dry or damp hair, depending on your preference and desired results. Stabilizes formulations: Aminomethyl Propanol (5) ensures the consistency and stability of hair care products by adjusting pH levels.

This synthetic, non-toxic, colorless, and odorless compound is a close relative of glycerin and is derived from vegetable oils or petroleum products. It's often used in hair care formulations for its multifunctional properties, which can provide various benefits for hair. Jang, H. J., Shin, C. Y., and Kim, K. B. (2015). Safety evaluation of polyethylene glycol (PEG) compounds for cosmetic use. Toxicological research , {online} 31, 105-136. Available at: https://link.springer.com/article/10.5487/TR.2015.31.2.105. Anti-freezing and plasticizing agent: It improves the aesthetics and stability of emulsion products across different temperatures. Colombo, M. L. (2010). An Update on Vitamin E, Tocopherol and Tocotrienol—Perspectives. Molecules , {online} 15(4), 2103–2113. MDPI AG. doi:http://doi.org/10.3390/molecules15042103.This is a great styling aid and I do like the fact it really is a case of a little goes a long way, therefore I would recommend you slowly apply the hair product, do not put a heavy application as it will totally destroy your hairstyle. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. The fragrance is clean and it would suit both males and females alike. The fact it can provide a great definition for the hair and I do like it holds the spikes of my son's hair but his hair still looks clean as I have noticed some gels he uses makes his hair look simply greasy which personally I do detest. This gel is perfect for using on my daughter’s hair when putting a bun in for ballet. It holds the hair and lasts for ages without fly away bits coming out. ” - Kyla-Dee Morris Hair growth and loss prevention: Although more research is needed, tocopherol shows potential in promoting hair growth and preventing hair loss by reducing oxidative stress and preserving the protective lipid layer.

Hydration and moisture retention (1) : Glycerin attracts and holds moisture, helping to keep your hair and scalp hydrated. Keeps hairstyles in place: PVP forms a thin coating on the hair, reducing its ability to absorb moisture and maintain the style. Scalp health: Tocopherol is believed to support a healthy scalp, laying a strong foundation for hair growth.Aromatic appeal: Fragrances can make your haircare experience more enjoyable, adding a pleasant scent that stays with you throughout the day. I applied the gel to my hair after it had been dried slightly with my hair dryer. The gel’s fragrance when it leaves the tube is quite strong, with a fresh clean aroma with hints of apple. Although the smell was pleasant, the fragrance died down as soon as it was applied. When applying gel, it’s always recommended that you apply to fresh washed hair that is slightly damp. Not only does this mean your hair is clean before application, it also makes the gel go further as it is mixed in with the moisture already present in your hair. Conditioning: It helps to make hair less prone to split ends and may even promote the appearance of faster growth. Burnett, C. L., Bergfeld, W. F., Belsito, D. V., Klaassen, C. D., Marks Jr, J. G., Shank, R. C., Slaga, T. J., Snyder, P. W. and Andersen, F. A. (2009). Final amended report on safety assessment on aminomethyl Propanol and aminomethyl propanediol. International journal of toxicology , {online} 28(2_suppl), pp.141S-161S. Available at: https://journals.sagepub.com/doi/pdf/10.1177/10915818093509321.

Polyvinylpyrrolidone (4) , or PVP for short, has come a long way since its introduction in the 1950s as a hair fixative. This synthetic polymer is now found in various cosmetics and personal care products, thanks to its film-forming and binding properties. Apart from the crispy feel and the white flakes in the morning, this gel was great; it kept my long(ish) hair in place for well over 8 hours which is an achievement. It is true when they say it’s a 24hour ultra hold it truly is, however it leaves flakes in your hair that makes you look like you have dandruff. ” - GuyPreserves and conditions: This ingredient not only extends the shelf life of products but also offers conditioning effects on hair shafts. Antimicrobial properties: Glycerin can alleviate itchiness caused by dryness or dandruff, improving overall scalp health and hair growth environment. I have probably spent the last week praising Soho Fish products but behold, for man has several hundred hair products and brands to choose from. Really wasn't impressed with this, very runny so hard to style and the hold is very weak, certainly not strong. ” - L Clark Final Thought But, I don’t just take final results into consideration when making the decision which gel to use and the overall performance of the gel has to be taken into account.

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