Maybelline New York Lip Colour, Smudge-free, Long Lasting up to 16h, Liquid Lipstick, Shine Finish, SuperStay Vinyl Ink, 95 Captivated

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Delphine Consigny, Marketing Director at Maybelline UK, revealed that the aim of the video was to create a disruptive marketing campaign that would highlight their mascara. The response in the comments section has been overwhelmingly positive, with people expressing their interest in purchasing the product and praising the marketing team for their creativity. Lauren Chapman, who is also part of Maybelline’s marketing team, explains how the idea came to life and that they “ were not expecting it to blow up like it did”.

Maybelline Superstay Vinyl Ink Lipstick, 115 Peppy - Superdrug Maybelline Superstay Vinyl Ink Lipstick, 115 Peppy - Superdrug

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get Build your own palette, create a color combination, or discover look ideas to try. Create a Color Story We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when Sephora— 20% off for Rouges w/code TIMETOSAVE (15% for VIBs / 10% off for Insiders starting 10/31), ends 11/06.G890207 - INGREDIENTS: ISODODECANE • DIMETHICONE • TRIMETHYLSILOXYSILICATE • POLYMETHYLSILSESQUIOXANE/TRIMETHYLSILOXYSILICATE • POLYPROPYLSILSESQUIOXANE • C30-45 ALKYLDIMETHYLSILYL POLYPROPYLSILSESQUIOXANE • TRIMETHYLSILOXYPHENYL DIMETHICONE • TRIMETHYL PENTAPHENYL TRISILOXANE • BIS-STEARYL DIMETHICONE • DIMETHICONOL •TRIHYDROXYSTEARIN • PHENOXYETHANOL • ALUMINA • ETHYLHEXYLGLYCERIN • TOCOPHERYL ACETATE • TRIETHOXYCAPRYLYLSILANE • LIMONENE • ISOPROPYL PALMITATE • ISOPROPYL MYRISTATE • SILICA • BENZYL BENZOATE • BENZYL ALCOHOL • CITRONELLOL • LINALOOL • ALOE BARBADENSIS LEAF EXTRACT • TOCOPHEROL • PARFUM / FRAGRANCE ● [+/- MAY CONTAIN: CI 77891 / TITANIUM DIOXIDE • CI 15850 / RED 7 • CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 45410 / RED 28 LAKE • CI 45380 / RED 22 LAKE • CI 15985 / YELLOW 6 LAKE • CI 19140 / YELLOW 5 LAKE • CI 17200 / RED 33 LAKE • CI 15850 / RED 6 • CI 77742 / MANGANESE VIOLET • CI 42090 / BLUE 1 LAKE]. (F.I.L. Y286300/1). You may have already seen Maybelline London’s viral video featuring a London tube having “rubber lashes” on and putting on Maybelline’s Lash Sensational Sky High mascara. Don’t worry I fell for it too!

Maybelline Superstay Vinyl Ink Liquid Lipstick: Our Honest Maybelline Superstay Vinyl Ink Liquid Lipstick: Our Honest

The intention behind the video was to make viewers question whether the spectacle was genuine or fabricated, and it seems that many were convinced by the realistic portrayal. Maybelline collaborated with video artist Ian Padgham from California to produce the content. Fan fact – the artist created more content like this that wasn’t selected. See more of his astonishing CGI work here. Shake for at least 5 seconds before applying. Apply as you normally would to clean, dry lips and let fully dry. Readers often ask me what are my absolute, all-time favorites, and now you can find my current and long-time favorites all in one place! The Maybelline Vinyl Ink stayed firmly put, rendering the top-up tube I’d so diligently placed in my handbag, well, redundant. answered already. Comments alerting us to typos or small errors in the post are appreciated (!) butThe objective was to create a fun and entertaining digital asset that would emphasise Britain’s No.1 Mascara. The success of the video exceeded their expectations, with viewers astounded by its artificial nature and labelling it as “genius marketing.” There'll be no spam from us. Just a weekly guide to the best affordable fashion and beauty buys. Sign me up