Thinking With Type 2nd Ed: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

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If the medium is the message, as Marshall McLuhan famously remarked, then the primary medium of a book is type. Good books sport good design and the designer needs to know the role played by type. A good choice of type requires some knowledge of how it came to be, the associations it brings to bear, and the way it relates to the subject of the book. Are you interested yet? In other words, critical thinking allows you to place information in context and reason objectively about it.

An Appendix offers a crash course in editing and proofreading, as practiced today, and some excellent free advice to boot. Written for “anyone who regularly and enthusiastically commits acts of visual communication”, as well as to accompany her own courses in typography at Maryland Institute College of Art, designer, author and Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students, provides not only the how but also the why of basic typesetting practices for both print and screen, grounding this practical knowledge in a historical and theoretical context. Much care has gone into the creation of this third title in the Design Briefs series from Princeton Architectural Press, bringing the instruction of typography into the twenty-first century.

Align groupings of text (e.g., headlines and body copy) with design elements (e.g., images and logos). For example, there’s no reason why the shape of the letter ‘A’ should be pronounced as we use it in English. In fact, it’s pronounced quite differently in, say, German. Holding an Idea Party is a great way to gather divergent ideas from diverse individuals in a short period of time. This is a rewarding and recommendable guide, all the more so because of Lupton’s gifts as an educator and critic. Her expositional style is sophisticated yet approachable, and her analyses refuse to take anything for granted. By taking apart even the oldest of typographic conventions, Lupton casts them in a new light, bridging the gap between type’s long-standing traditions and its newest, most up-to-date practices. NASA provides many examples of convergent thinking – something that is also basically the same as linear thinking. For example, the Apollo 13 mission faced a critical situation where they needed to get enough energy to safely complete the mission – and save their own lives.

Designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes - from editorial illustrations to concert posters to radical conceptual alphabets. This magazine cover uses the Garamond 3 typeface family in various sizes. Although the typeface is classical and conservative, the obsessive, slightly deranged layout is distinctly contemporary. What are Type Superfamilies?Letters. Early text was significantly influenced by the human body and calligraphy. Johannes Gutenberg, for example, published the first movable type in a Bible in which he attempted to emulate Bibles that were previously written exclusively by hand and included copious illustrations. Movable type caught on in Germany, but not in China where it was invented, because the Latin alphabet was phonetic and could be illustrated with relatively few letters, unlike Mandarin which pictured words rather than sounding them out. Mandarin had too many letter forms to be easily automated with those early printing presses (13). Michael Johnson's award-winning studio, johnson banks, is responsible for the rebranding of companies Virgin Atlantic, Think London, BFI and Christian Aid. Here, he strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect consumers' decisions. 31. 100 Years of Swiss Graphic Design by Christian Brandle, Karin Gimmi and Barbara Junod While many areas of design benefit from a broad-brush approach, type design is about mathematical precision, and it's quite normal for type designers to spend an entire day working on a single letter. If that doesn't sound like fun to you then it's probably best you stop reading now. https://traffic.libsyn.com/magneticmemorymethod/The_7_Main_Types_Of_Thinking_And_How_To_Use_Them_Better.mp3 What does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? This book attempts to answer this question with more than 70 essays and interviews covering controversial topics such as topics as the advertising of harmful products, branding to minors, and violence in game design. It doesn't provide any definitive answers, but through asking the right questions, acts as a spur for further debate and discussion. 39. Don't Get a Job... Make a Job: How to make it as a creative graduate by Gem Barton