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Wispa Gold Heist’ will run in the UK from today until 12 August across OOH and TikTok. A consumer PR campaign will be run by Ogilvy PR. Cadbury is challenging fans of Wispa Gold to break into a virtual vault via an audio game to win a free limited-edition bar (Cadbury) This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( March 2019) ( Learn how and when to remove this template message) Web campaign prompts Wispa return". BBC News. 18 August 2007. Archived from the original on 1 March 2009 . Retrieved 26 August 2007.
Developed by VCCP London together with production studio Girl&Bear and digital specialists Bernadette, the promotional push seeks to ensure the venerable Cadbury brand re-establishes links with younger consumers.Cadbury to revive Wispa chocolate bar for limited period". Talking Retail. 18 August 2007. Archived from the original on 31 August 2007 . Retrieved 26 August 2007. Chocolate fans can look forward to the release of Wispa Gold Salted Caramel which will be hitting shelves nationwide from Monday, August 1. The new Salted Caramel flavour represents a modern makeover and is a continuation of the brand’s ambition to reconnect with the nation’s youth. Following on from the launch of Wispa Gold Hazelnut last year, the ‘Wispa Gold Heist’ is the second chapter in Wispa Gold’s mission to re-establish a more youthful, playful and energetic spirit into this Cadbury Brand.
Cadbury Wispa Gold – a delightfully smooth milk chocolate bar, filled with tiny chocolatey bubbles and layered with golden caramel, could it really get any better? Well folks, it can! And the fun doesn't stop there. As part of the launch, Cadbury is challenging fans to break into a virtual vault via an audio game to win a free limited-edition bar. Cadbury Wispa Gold Duo: an aerated Cadbury milk chocolate bar with a layer of Caramel, in two-halves. Launched in 2020. In April 2017, Bitsa Wispa 110g bags were released, alongside another 3 items including chocolate buttons and bite size flakes. We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.Staff Writer (14 July 2014). "Burton's Biscuit Company launches Cadbury Wispa Biscuits". Talking Retail. Archived from the original on 25 January 2022 . Retrieved 25 January 2022. In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar (similar to other 'Dairy Milk' products) instead of a whole-bar count-line. [3] [4] a b Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. p.109. ISBN 9780007575480.
a b c Wallop, Harry (20 August 2007), "Cadbury plans Wispa revival", The Daily Telegraph, London, archived from the original on 12 October 2007 , retrieved 26 August 2007 Access to our platform is, and always will remain, cost-free! Our top priority is making sure you discover the newest and the best free products and samples ahead of the crowd! Cadbury Wispa Gold Hazelnut flavour: an aerated milk chocolate bar with a soft hazelnut flavour caramel centre. Limited edition launched in 2021. Cadbury Wispa Easter Egg: a hollow milk chocolate egg with 4 Wispa bars. Launched in 1980s, discontinued in 2003 but relaunched in 2008. Available only at Easter. In 2015 the number of bars included in the Easter Egg was decreased to 2 Wispa bars. These adverts enable local businesses to get in front of their target audience – the local community.
Mondelez International has announced it will be adding a limited-edition Salted Caramel variety to its Wispa Gold range. Cadbury Wispa Ice Cream: chocolate ice cream with Wispa pieces. Launched 2009 but discontinued in 2012. In 2003, Cadbury made Dairy Milk into a family brand by taking existing brands and marketing them as Dairy Milk sub-brands. As part of this change, the Wispa brand was phased out and replaced by "Dairy Milk Bubbly". [ citation needed] Cadbury reveals next wave of Olympic products". talkingretail.com. 26 August 2011. Archived from the original on 28 August 2011 . Retrieved 1 September 2011.
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