Colgate Gum Invigorate Revitalise Toothpaste 75 ml

Product Information

Our experts doubted the concentration of bleaching enzymes possible in an over-the-counter toothpaste could offer a clinical effect - this is the same for any whitening toothpaste. Zendium's marketing based on oral bacteria and enzymes instead of minerals is unique, but again, while it will be better than conventional toothpastes at reducing gingivitis, cavity protection should be similar.

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Our experts said there would be benefit to using this over a basic fluoride toothpaste for mild to moderate gum inflammation, but that it's probably not so different to standard fluoride toothpaste for cavity protection.Zendium gave us evidence from clinical studies that support the combination of antibacterial enzymes in this toothpaste (amyloglucosidase, lysozyme, glucose oxidase, lactoperoxidase and lactoferrin) for plaque control and to reduce gum inflammation and bleeding. Based on the evidence given by LA Pacific, stain removal using this toothpaste would be better than basic fluoride toothpaste, but the claim it can ‘brighten’ teeth with ‘natural bleach’ might be overstating things. For serious whitening (aka a celebrity-level 'Hollywood smile'), you need to get professional bleaching treatment. Beware of attempting to DIY it and buying whitening products online - in an investigation earlier in 2022 we found some that contained dangerous levels of hydrogen peroxide. Gum health But, you can find the same or similarly effective stain-removal ingredients in cheaper products too. It doesn’t contain SLS (sodium lauryth sulfate , a surfactant), which Zendium claims makes it more suitable for ‘vulnerable’ mouths. Evidence for this is mixed; SLS may irritate some, but is mostly well tolerated.

Our Toothpaste - Colgate

But there are also plenty of marketing claims, such as ‘strengthens enamel’ and ‘prevents decay’, that are redundant because all fluoride toothpastes, regardless of price, will do these things. Boosts good bacteria and reduces bad bacteria to help fight the causes of cavities and gum problems

The verdict: Toothpastes

Colgate told us its studies on Elixir White are confidential so it was unable to provide us with any specific evidence to show it's better than other whitening toothpastes. Arginine, stannous fluoride, potassium nitrate, and Sensodyne's Novamin all have proven sensitivity-reduction properties. Where to buy cheap toothpaste Stain removal should be reasonable with this toothpaste (better than regular fluoride toothpaste), thanks to abrasives such as silica, and surfactants (foaming agents) including sodium lauryl sulfate and cocamidopropyl betaine, plus the addition of phosphates for tartar reduction. Hydrogen peroxide (a bleaching agent) is commonly used in whitening toothpastes, but it's a bit of a red herring as the legal limit for over-the-counter toothpastes is too low to actually affect the colour of your teeth. We asked a panel of dental experts to examine the evidence behind claims on six premium toothpastes and give their verdict on when it's worth spending more.