Joined in 2023 
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a b Jacobs, Emma (March 11, 2023). "The playground Prime craze is a lesson in modern marketing". Financial Times. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Perillo, Sarah; O’Brien, Susie (March 29, 2023). "Schools move to ban Prime energy drink". heraldsun . Retrieved May 19, 2023. Very convenient to use. The 16.9 fl. oz. size is perfect for on-the-go hydration, and the plastic bottles are easy to carry around. In the video clip, the stars were seen handing out 10,000 limited bottles. The flavor officially hit the stores on May 15!
Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023.Arsenal’s Chief Commercial Officer, Juliet Slot, added: “We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture. This latest flavor of the Prime drink is an perfect balance of the strawberries and watermelon. With every sip, your mouth is gonna be loaded with bunch of fruity flavors. 9. KSI Limited Edition Orange Mango UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC". www.ufc.com. January 31, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [45] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [46]
A doctor has now issued a warning to parents about the drink's high caffeine content. Prime energy contains a whopping 200mg of caffeine, compared to 86.4mg in a can of Monster Energy. Schumer calls for FDA probe into caffeine content of PRIME energy drinks". USA TODAY . Retrieved July 9, 2023.
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Sommerlad, Joe (January 1, 2023). "Who actually owns Prime energy drinks?". The Independent. Archived from the original on January 5, 2023 . Retrieved January 11, 2023. Logan Paul and KSI laugh at Pimblett after signing Prime x UFC deal despite previous rivalry". February 2, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. Fans react as KSI promises to release special PRIME bottle if Arsenal win title". talkSPORT. May 9, 2023 . Retrieved May 21, 2023. Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023.
Louis, Nathan (June 17, 2022). "KSI returning to Watford today to launch drink with Logan Paul". Watford Observer . Retrieved April 23, 2023. Dr Lee also notes that there is added zinc, and said: "Most children do not need zinc supplements – it is readily obtained from the diet. This can cause symptoms too, such as vomiting, diarrhoea and headaches." In March 2023, several schools in Queensland, Victoria [39] and Western Australia banned the drink. [40] In April, several New South Wales schools followed. [41] Prime energy drink sold by KSI and Logan Paul banned from Australian schools". ABC News. March 28, 2023. Archived from the original on March 29, 2023 . Retrieved March 29, 2023.As a part of their launch statement, the YouTubers wrote, “We’re excited to announce Prime to the world and showcase what happens when rivals come together as brothers and business partners. Our goal was to create a fantastic hydration drink that can fuel any lifestyle.”
The statement further read, “We’re humbled by the process of creating a real brand & look forward to competing with some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible. Now that we’re both fighting for the same team, we truly believe the sky is the limit.” Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Prime kommer til Danmark i særlig form - TV 2". nyheder.tv2.dk (in Danish). May 31, 2023 . Retrieved June 17, 2023. Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. [10] The energy drink, which was launched in 2023, [11] contains 200mg of caffeine. Prime Energy shares several flavors with its sports drink counterpart. Prime Energy flavors include Blue Raspberry, Ice Pop, [12] Lemon Lime, Orange Mango, Strawberry Watermelon, Original and Tropical Punch. The speciality of this new drink lies in the flavors. Glowberry has a subtle blend of sweet and tart flavors. You can also taste hints of berry and citrus flavors. Also, there is no added sugar, so all the sweetness is from the fruit juices.Whelan, Chloe (March 29, 2023). " 'Dangerous': Schools ban cult energy drink". news . Retrieved May 19, 2023. Many people consider it to be among the top five flavors of Prime Hydration. Released in the peak of summer, a lemonade flavor hydration drink might just be the thing people need. 11. GlowBerry PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023. Wilson, Bee (May 31, 2023). " 'Logan Paul reveals new Ice Pop Prime Energy flavor' ". Dexerto. Archived from the original on May 30, 2023 . Retrieved May 30, 2023.
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